This project began with the need to scale up the firm’s influence in the digital space while deepening its connection with corporate clients. I oversaw the transformation of the firm’s media presence by designing and managing a multi-platform ecosystem — including official WeChat accounts, video production channels, and a custom-built online legal academy.
The academy served as a hybrid platform offering both online and offline legal compliance training, targeting a wide range of enterprise clients. We engaged hundreds of companies, expanded our B2B presence, and positioned the firm as not just a legal service provider, but a knowledge hub.
From Platform to Practice:
Media Strategy for Law and Enterprise Engagement
As the media business manager of a legal services company, I led the development of a full-spectrum digital media platform and established a corporate-facing legal academy. The platform delivered online and offline training services to hundreds of businesses.
My Role
- Overall media strategy planning and execution
- Content system design for WeChat, video channels, and official platforms
- Academy planning and enterprise-facing training coordination
- Visual communication strategy and user engagement planning